Brief
Provide press office cover for two periods of three months covering all areas of Starwood’s nine brands and maintaining a watching brief over two staff and roster of nine agencies.
Results
Led press office through a busy period achieving 2011 planning for Starwood’s UK & Ireland properties including premiere of W London Leicester Square.
“Gets the right story, in the right paper, with the right journalist, and always manages the balance between honouring client messaging with the needs of the industry partners. Smooth and measurable encapsulate his way of working.”Karen Tippett, Head of PR & Promotions, Virgin Holidays
“Rob organised a fantasically informative trip to Minneapolis - he catered for the individual needs of each journalist resulting in a double page spread in a best-selling national weekly magazine from me. He has arranged several spa visits for me, reviewed in the Daily Express.”Debbi Marco, freelance writer and editor:
“We were thrilled to work with Rob. He was superb in analyzing and setting a strategy for generating media coverage of our destination, scheduling and facilitating an in-country media mission and putting a creative spin on our materials and outreach. His savvy and tenure in this business was vital to the successful branding of Monterey in the U.K. market.”Koleen C. Hamblin, Principal, KOLI Communications, Monterey County Convention & Visitors Bureau