Getting Grenada in print, online, on radio and on TV

Brief

Establish the Caribbean island of Grenada as a leading destination for UK and Ireland travellers with a focus on key themes of diving, luxury and celebration. Appointed January 2010 -  and still going strong!

Results

  • In 2012, generated over £7million worth of coverage across TV, radio, print and online target outlets – almost double the coverage of 2011, demonstrating the importance of a long-term approach to media relations.
  • Secured consumer coverage including Financial Times, Country Life, Daily Mail, The Independent, The Sunday Times, The Sunday Telegraph, The Independent on Sunday, Sunday Mirror, Mail on Sunday, Waitrose Kitchen, Delicious Magazine, Dive, Diver, You & Your Wedding, Marie Claire, BA Highlife, , and Press Association News.
  • Key blogger collaboration and support including award-winning Jayne Gorman’s 40before30.com and Niamh Shields’ eatlikeagirl.com
  • Radio campaign to celebrate Suzanne Gaywood-Grenada exhbit at RHS Chelsea Flower Show.
  • Secured trade coverage  including Travel Weekly, Selling Long Haul and TTG Luxury.
  • Seven TV crew visits – BBC Fast:track , The Food Network, Channel 4, BBC Gimme A Break, Foodtripper TV for Travel Channel, travelguru.tv and MediaArk solutions.
  • Promotions across dive, food and bridal titles including reader events and online promotions.

What others say about Rob

“Simply the best travel PR there is.”Stephen Brown, former General Manager, Icelandair
“Rob caters for the individual needs of each journalist.”Debbi Marco, freelance writer and editor:
“Rob is always very friendly and professional and would be an asset to any company”Will Hide, travel writer
“I’ve always been impressed with Rob's professionalism, helpfulness and attention to detail. He works tirelessly for his clients.”Katie Reich-Storer, Senior Editor, Absolute Publishing - titles include ABTA Magazine, Spa Secrets:
“Highly informed with an incisive eye for a sellable story.”Ian Belcher, travel writer and editor
“Rob’s a never-ending stream of story ideas. He’s enthusiastic, professional, efficient and, most importantly, makes the job fun.”Laura Lironi, freelance writer
“Rob's savvy and tenure in this business was vital to the successful branding of Monterey in the U.K. market.”Koleen C. Hamblin, Principal, KOLI Communications, Monterey County Convention & Visitors Bureau
“A gem amongst PRs. Basically, he gets it because he’s aware of the specific needs of screen vs print vs web.”Pearse Lehane, director, producer and writer
“Gets the right story, in the right paper, with the right journalist, and always manages the balance between honouring client messaging with the needs of the industry partners.

Smooth and measurable encapsulate his way of working.”Karen Tippett, former Head of PR & Promotions, Virgin Holidays