Getting Grenada in print, online and on TV

Brief

Establish the Caribbean island of Grenada as a leading destination for UK and Ireland travellers with a focus on key themes of diving, luxury and romance. Appointed January 2010.

Results

  • Generated £1.3 million worth of coverage (Equivalent Advertising Value) in nine months through media relations and media visits.
  • Secured consumer coverage including Daily Mail, Sunday Telegraph, Waitrose Kitchen, Delicious Magazine, Dive, Diver, You & Your Wedding, Marie Claire, BA Highlife and Press Association News.
  • Secured trade coverage  including Travel Weekly, Selling Long Haul and TTG Luxury.
  • Four TV crew visits – BBC Gimme A Break, Foodtripper TV for Travel Channel, travelguru.tv and MediaArk solutions.
  • Promotions across dive and bridal titles including reader events and online promotions.

What others say about Rob

“We were thrilled to work with Rob. He was superb in analyzing and setting a strategy for generating media coverage of our destination, scheduling and facilitating an in-country media mission and putting a creative spin on our materials and outreach. His savvy and tenure in this business was vital to the successful branding of Monterey in the U.K. market.”Koleen C. Hamblin, Principal, KOLI Communications, Monterey County Convention & Visitors Bureau
“Rob organised a fantasically informative trip to Minneapolis - he catered for the individual needs of each journalist resulting in a double page spread in a best-selling national weekly magazine from me. He has arranged several spa visits for me, reviewed in the Daily Express.”Debbi Marco, freelance writer and editor:
“Gets the right story, in the right paper, with the right journalist, and always manages the balance between honouring client messaging with the needs of the industry partners. Smooth and measurable encapsulate his way of working.”Karen Tippett, Head of PR & Promotions, Virgin Holidays
  
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