Secure face to face media briefings for CVB director during 2008 UK visit. Limited budget for entertaining with focus on converting media meetings into media visits to generate coverage.
- Suggested widen scope to include media in Scotland to reach new audiences.
- Secured 13 face to face briefings over three days with editor level contacts in London, Glasgow and Edinburgh.
Within two months of visit, converted five meetings into confirmed visits with three further visits planned.