UK media mission

Brief

Secure face to face media briefings for CVB director during 2008 UK visit. Limited budget for entertaining with focus on converting media meetings into media visits to generate coverage.

 Action

  • Suggested widen scope to include media in Scotland to reach new audiences.
  • Secured 13 face to face briefings over three days with editor level contacts in London, Glasgow and Edinburgh.

 Results

Within two months of visit, converted five meetings into confirmed visits with three further visits planned.

What others say about Rob

“Gets the right story, in the right paper, with the right journalist, and always manages the balance between honouring client messaging with the needs of the industry partners.

Smooth and measurable encapsulate his way of working.”Karen Tippett, former Head of PR & Promotions, Virgin Holidays
“Simply the best travel PR there is.”Stephen Brown, former General Manager, Icelandair
“I’ve always been impressed with Rob's professionalism, helpfulness and attention to detail. He works tirelessly for his clients.”Katie Reich-Storer, Senior Editor, Absolute Publishing - titles include ABTA Magazine, Spa Secrets:
“Rob caters for the individual needs of each journalist.”Debbi Marco, freelance writer and editor:
“Rob is always very friendly and professional and would be an asset to any company”Will Hide, travel writer
“A gem amongst PRs. Basically, he gets it because he’s aware of the specific needs of screen vs print vs web.”Pearse Lehane, director, producer and writer
“Rob’s a never-ending stream of story ideas. He’s enthusiastic, professional, efficient and, most importantly, makes the job fun.”Laura Lironi, freelance writer
“Rob's savvy and tenure in this business was vital to the successful branding of Monterey in the U.K. market.”Koleen C. Hamblin, Principal, KOLI Communications, Monterey County Convention & Visitors Bureau
“Highly informed with an incisive eye for a sellable story.”Ian Belcher, travel writer and editor