Raising the profile of key personnel in the UK media

Brief

Secure face to face English media briefings for CVB director during 2008 UK visit. Limited budget for entertaining with focus on converting media meetings into media visits to generate coverage.

Action

  • Suggested widen scope to include media in Scotland to reach new audiences.
  • Secured 13 face to face briefings over three days with editor level contacts in London, Glasgow and Edinburgh including: travel editors of You & Your Wedding, Waitrose Food Illustrated, London Lite, thisistravel.co.uk, The Scotsman, Scotland on Sunday The Herald, Sunday Mail; Sainsbury’s magazine deputy editor; Essentially America editor; and contributors to GQ, Homes & Gardens and Jewish Chronicle.

Results

Within two months of visit, converted five meetings into confirmed visits with three further visits planned.

What others say about Rob

“Gets the right story, in the right paper, with the right journalist, and always manages the balance between honouring client messaging with the needs of the industry partners. Smooth and measurable encapsulate his way of working.”Karen Tippett, Head of PR & Promotions, Virgin Holidays
“We were thrilled to work with Rob. He was superb in analyzing and setting a strategy for generating media coverage of our destination, scheduling and facilitating an in-country media mission and putting a creative spin on our materials and outreach. His savvy and tenure in this business was vital to the successful branding of Monterey in the U.K. market.”Koleen C. Hamblin, Principal, KOLI Communications, Monterey County Convention & Visitors Bureau
“Rob organised a fantasically informative trip to Minneapolis - he catered for the individual needs of each journalist resulting in a double page spread in a best-selling national weekly magazine from me. He has arranged several spa visits for me, reviewed in the Daily Express.”Debbi Marco, freelance writer and editor:
  
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